IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara

What It Is

A clinically tested, buildable mascara designed to deliver dramatic volume, length, curl, lift, and definition in just one coat. Powered by Elastic Stretch Technology, this bestselling formula helps create fuller, longer-looking lashes with an intense super-black finish.

Benefits

✔ Instantly adds dramatic volume and length
✔ Lifts, curls, and separates lashes
✔ Creates the appearance of a fuller lash line
✔ Buildable formula for customizable intensity
✔ Conditions lashes while you wear it
✔ Suitable for sensitive eyes and contact lens wearers
✔ Ophthalmologist tested

Key Features

Elastic Stretch Technology
Helps lengthen and volumize lashes for a stretched, extension-like effect.

Lash-Changing Power Brush
Lifts and separates lashes while helping create a curled, fanned-out look.

Super Black Pigment
Delivers intense color payoff for bold, eye-opening definition.

Highlighted Ingredients

Collagen
Helps support fuller-looking lashes.

Biotin
Conditions and strengthens lashes for a healthier appearance.

Peptides
Help nourish and enhance lash appearance over time.

Lash-Lifting Polymers
Assist in creating lift, curl, and long-lasting wear.

Clinical Results

After use:

• 100% saw a fuller-looking lash line

• 96% said lashes looked stretched

• 96% saw dramatic volume and length

• 96% reported plumper-looking lashes

Why You'll Love It

This award-winning mascara combines volume, length, lift, and conditioning benefits in one formula. Whether you want natural enhancement or bold dramatic lashes, the buildable texture allows you to customize your look without clumping or flaking.

How to Use

1. Place the brush at the base of your lashes.

2. Wiggle the wand from root to tip.

3. Sweep upward to coat every lash.

4. Apply additional coats for extra volume and length.

Beauty Tip

For maximum impact, apply a second coat. Clinical testing showed up to 14X more volume after two coats.

Perfect For

• Short Lashes

• Thin Lashes

• Sparse Lashes

• Everyday Wear

• Glam Makeup Looks

• Sensitive Eyes

Results

• Fuller-Looking Lashes

• Dramatic Volume

• Extreme Length

• Lifted Curl

• Intense Black Finish

Finish

• Bold Black

• Volumized

• Lengthened

• Defined

• Clump-Resistant