Pureology Hydrate Shampoo for Dry Hair

What It Is
A rich, moisturizing shampoo designed to deeply hydrate dry hair while protecting and preserving color vibrancy.

Hair Type
Medium to Thick

Hair Texture
Straight, Wavy, Curly, Coily

Hair Concerns

• Dryness

• Frizz

• Color fading

Key Benefits

• Intensely hydrates and softens dry, thirsty hair

• Helps protect color and maintain vibrancy

• Reduces frizz for smoother, more manageable hair

• Highly concentrated formula delivers up to 75+ washes per bottle

Key Ingredients

• Jojoba: Deeply moisturizes and conditions hair

• Green Tea: Supports a healthy scalp environment

• Sage: Helps maintain strong, healthy-looking hair

Clean Formula Highlights

• Sulfate-free (no SLS or SLES)

• Free from parabens, formaldehyde-releasing agents, and mineral oil

• Vegan and cruelty-free

• Made with minimal synthetic fragrance

• Eco-conscious, recyclable packaging

What Else You Need to Know
This luxurious, hydrating shampoo features a signature aromatherapy blend of lavender, bergamot, and patchouli for a calming sensory experience. Powered by a patented Antifade Complex®, it helps protect hair color from fading while maintaining shine and depth. Enriched with sunflower seed extract, vitamin E, and UV filters, it shields hair from environmental stressors while delivering long-lasting hydration and smoothness. Suitable for both color-treated and natural hair.

Clinical Results
Based on a consumer study of 82 participants using the shampoo and conditioner system:

• 90% said hair looks healthier

• 92% reported increased shine

• 91% said hair feels smoother

• 88% noticed instantly softer hair

• 84% experienced deeply nourished hair

Additional results:

• 91% loved the creamy, luxurious lather

Award-Winning: Allure Best of Beauty Winner

How to Use

• Apply a small amount to wet hair, focusing on the scalp

• Massage gently to create a rich lather, then work through lengths

• Rinse thoroughly

• Repeat if needed

• Follow with Hydrate Conditioner for best results

Pro Tip: Use the flower-shaped cap as a guide to measure the perfect amount—no overuse needed.

Why You’ll Love It
Soft, hydrated, frizz-free hair with lasting color protection—all in a concentrated, salon-quality formula.