The Inks – Plush Blurring Matte Liquid Lip Color

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**What it is:**
A creamy, non-drying matte lip stain that delivers rich, buildable color while blurring imperfections for a soft-focus, smooth finish. Designed to hydrate and protect, this lip stain leaves lips looking fuller, softer, and perfectly tinted.

**Formulation Type:**
Lip Stain

**Benefits:**
Hydrating, Long-wearing, Soft-focus

**Highlighted Ingredients:**

* **Tuberose:** Sourced from the YSL Beauty Orika, for a subtly luxurious floral note.
* **Ceramides:** Help plump and strengthen the lips’ natural barrier, keeping them nourished.

**Ingredient Callouts:**
Paraben-free

**What Else You Need to Know:**
This lightweight, long-lasting formula glides on effortlessly, offering up to 12 hours of wearable color with a creamy, blurring finish. Over time, lips appear smoother and healthier, with fine lines minimized. Ideal for buildable coverage—from a soft wash of color to a more intense matte statement.

**Clinical Results:**
In a consumer study of 134 women:

* Lips felt moisturized for up to 24 hours
* After 7 days, lip lines appeared less visible
* After 14 days, lips looked nourished and healthier

**How to Use:**

* Apply directly onto clean, dry lips using the rounded-edge applicator.
* Press the tip onto each side of the Cupid’s bow, then sweep the flat side toward the corners for even coverage.
* Layer for richer color or leave a single swipe for a natural, blurred effect.

**Key Ingredients:**
Polianthes Tuberosa Flower Extract, Ceramides, Aqua/Water, Octyldodecanol, Trimethylsiloxyphenyl Dimethicone, Ethylcellulose, Hydrogenated Coco-Glycerides, Polybutene, Glyceryl Stearate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), and more.